Terminology Update - November 2026
Effective November 17, 2026This is a naming update only. Your data, formulas, filters, permissions, and functionality are completely unchanged.
Why are we making this change?
We're aligning our platform terminology with industry standards. Some of our report names, menu items, and metric labels used legacy terms that no longer reflect how the ad-tech industry describes these concepts. The updated names make the platform clearer and more intuitive.
1. Report Type Names
The reports you use daily have new names. They contain the same data, same filters, same results — just a new label.
| Old Name | New Name |
|---|---|
| Media | Supply |
| Ad Server | Demand |
Example: If you used to open the "Media" report, you'll now find it under "Supply". Same report, same numbers.
2. Main Menu
| Old Name | New Name |
|---|---|
| Player Design | Design |
| Ad Server | Publisher Demand |
- The Design menu opens the same design library as before. No changes to the page itself.
- The Publisher Demand menu opens the same Ad Server area you use today — campaigns, rules, and all functionality remain identical.
Don't confuse the menu rename with the report rename. The Ad Server report is now called Demand, and the Ad Server menu section is now called Publisher Demand . Both lead to the same places as before.
3. Metric Labels — Supply Report (formerly Media)
Column headers and metric pickers have been updated. Column order is not changing — only the labels themselves.
| Old Label | New Label |
|---|---|
| Imps. | Placement Load |
| Unq. Imps. | Unq. Users Per Placement |
| Ad Server Video Imps. | Publisher Ad Imps |
| Primis Video Imps. | Primis Ad Imps |
| Total Video Imps. | Total Ad Imps |
| Ad Server Video Rev. | Publisher Demand Rev |
| Ad Server Comm. | Publisher Demand Comm |
| Primis Video Revenue | Primis Demand Rev |
| Ad Server Video CPM | Publisher CPM |
| Primis Video CPM | Primis CPM |
| Video Media Fill Rate (%) | Ads per Placement (%) |
| Viewable Imp. (%) | Viewable Placement Load (%) |
| Content Imps. | Content Imps |
4. Metric Labels — Demand Report (formerly Ad Server)
| Old Label | New Label |
|---|---|
| Video Ad Imps. | Ad Imps |
| Attempts | Ad Requests |
| Attempts eCPM | Ad Requests eCPM |
| Ad Server Comm. | Publisher Demand Comm |
5. What About My Scheduled Reports?
- Existing scheduled reports created before Nov 17 will continue to use the old column names — nothing breaks
- New scheduled reports created after Nov 17 will use the new names
- After a transition period (~90 days, around February 2027), all scheduled reports will switch to the new names
- We'll notify you before that happens so you can update any downstream automations
6. What About the API?
- A new API version will be released on Nov 17 with updated field names
- The current (legacy) API version will continue to work for at least 3 months (through ~February 2027)
- Calculations, data, and logic are identical — only field names change
- A migration guide will be available in the API Reference section
- We'll communicate the deprecation timeline well in advance
Quick Reference: What Didn't Change
- ✅ All your data and numbers
- ✅ Formulas and calculations
- ✅ Filters and permissions
- ✅ Column order
- ✅ All functionality inside the Ad Server area (now Publisher Demand Stack)
- ✅ Existing scheduled reports (old names preserved during transition)
- ✅ Current API version (runs in parallel for 3+ months)
Questions?
Reach out to your account manager or contact us at [email protected].
Updated about 5 hours ago