Monetization

Using our Monetization solution you'll be able to tap into Primis programmatic marketplace and connect your direct demand through various integration types.

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Monetization Capabilities

Video Ad Server
Supply path optimization (SPO) & Yield Management

Targeting Capabilities
Content Targeting
Ad Break Targeting
Device, OS, Browser Targeting
Geo & DMA Targeting
Delivery Targeting
Language Targeting

Integration Types
oRTB v2.5
Prebid - v7.16
Google Ad Manager IMA SDK Support
Amazon TAM Support

Identity Solutions
Cookieless Environments Support
Probabilistic and Deterministic User Graphs
SSO Support
Contextual Targeting

Compliance and Brand Safety
Human IVT Measurement
IAB TCF 2.0 Compliant
Prebid IVT Detection
TAG Certificate

External Integrations
Measurement - IAS, MOAT, DV
IRIS-enabled™ Context
Support Third-Party Tracking Pixels
Custom Parameters and Key-Values