Report Glossary

The Report Glossary describes the metrics and descriptions for all the different data types.

Media Report

A Media Report shows placement and performance results.

MetricDescription
ImpressionsNumber of player loads
Unique ImpressionsNumber of unique player users
RevenueTotal revenue of the placement unit
RPMNet Revenue per 1000 player loads
Ad Server Video ImpsTotal number of Ad Impressions from Publishers Ad Server
Primis VIdeo ImpsTotal number of Ad Impressions from Primis Marketplace
Total Video ImpsTotal number of Video Ad Impressions
Ad Server Video RevenueTotal Revenue from Publishers Ad Server
Primis RevenueNet revenue from Primis marketplace
Ad Server Video CPMThe Video Ad CPM of Publisher's Adserver
Primis Video CPMThe Video Ad CPM of Primis marketplace
Ad Server CommisionServing fee commission on served Video Ads of Publisher's Adserver
IVT Hidden (%)Measure technical issues that prevented from the player to load
Avg. DurationTime spent on page (in seconds)
Avg. Viewable DurationTime spent on page while player was in view (seconds)
GDPR Consent (%)Percentage of GDPR consents passed to Primis per Placement Imps.
Float Close (%)Percentage of users who closed the Float unit
Engagement Rate (%)How many users engage with the content (click on the sound, full screen, likes, etc)
Viewable Imps (%)Percentage of Viewable player loads (2 seconds, +50% pixels on view)
IDFA\AID Passed (%)Identifier for Advertising (app related only)
Video Media Fill Rate (%)Video Ad Impressions per Placement Imps (Player Load)
Content ImpressionsNumber of Video Content Starts
Content Fill Rate (%)Content Imps starts per Placement Imps (Player Load)
Content VTR (%)Percentage of users who watched a video for at least 30 seconds

Ad Server Report

Generates a report about your campaign performance.

MetricDescription
Video Ad ImpsServed Video Ad Impressions
RevenueRevenue
CPMCPM
ClicksClicks
Viewability RateVideo Ad impressions viewability as declared by MRC
AttemptsNumber of Ad Calls that were sent to the SSP/Exchange
Attempt CPMThe eCPM of ad attempts. (equal to Revenue/Attempts*1000)
ResponsesNon-empty valid responses
CTR(%)CTR is the number of clicks that your ad receives divided by the number of times your ad is shown
VTR (%)The percentage of Video Ad imps that played to completion
Fill Rate (%)Video Ad Imps / Attempts
Success Rate (%)Video Imps / (Responses*Win Rate (%))
Response Rate (%)Responses / Attempts
Ad Server CommissionVideo Ads Serving fee commission
Win Rate (%)The percentage of impressions that are won in auctions. equal to wins/responses*100

Content Report

A Content Report shows how your videos are performing

MetricDescription
Content ImpsNumber of Video Content Starts
Content GUIDVideo ID provided by the publisher/content provider
Full Screen Events (%)Percentage of users enabling Full-screen
Volume Events (%)Percentage of users enabling Sound On
Playlist Events (%)Percentage of users clicking on the Playlist Thumbnails
Timeline Events (%)Percentage of users changing the video timeline
Complete (%)Percentage of content impressions completed
VTR (%)Percentage of users who watched a video for at least 30 seconds
Pause Events (%)Percentage of users who paused the video
Like EventsNumber Likes by users on Primis platform
CTR (%)CTR is the number of clicks receives divided by the number of times your conent is shown
Content ClicksNumber of Video Content Clicks
Engagement RatePercentage of all users engage metrics (click on the sound, full screen, likes, etc)

Syndication Program Report

A Syndication Program Report shows the revenue earned from the Primis Syndication Program.

  • The Primis Syndication Program lets you utilize the Primis built-in discovery engine to promote your content and earn revenue from it. For example, earn revenue from your financial video viewed on a financial website.
MetricDescription
GUIDVideo ID provided by the publisher/content provider
Content RevenueRevenue generated from the video
Content eCPMThe effective CPM generated from the video
Content ImpsNumber of Video Content Starts
Content ClicksNumber of Video Content Clicks
CTR (%)CTR is the number of clicks receives divided by the number of times your conent is shown
Full Screen Events (%)Percentage of users enabling Full-screen
Volume Events (%)Percentage of users enabling Sound On
Playlist Events (%)Percentage of users clicking on the Playlist Thumbnails
Timeline Events (%)Percentage of users changing the video timeline
Engagement RatePercentage of all users engage metrics (click on the sound, full screen, likes, etc)
Like EventsNumber Likes by users on Primis platform
Complete (%)Percentage of users who watched the video till the end
VTR (%)Percentage of users who watched a video for at least 30 seconds
Pause Events (%)Percentage of users who paused the video

Did this page help you?