Identity Solutions Integration
Unified ID 2.0 - Summary
Unified ID 2.0 (UID2) is a new, open-source framework designed to replace third-party cookies with a privacy-conscious, interoperable identity solution.
Key Benefits:
- Privacy-First: UID2 respects user privacy by encrypting their email and giving them control over their data.
- Interoperability: A standardized token that works across various platforms, making it easier for advertisers and publishers to collaborate.
- Future-Proof: Designed to work in a world without third-party cookies, UID2 is a sustainable solution for user identification and targeting.
By implementing UID2, publishers can continue to deliver relevant and personalized experiences to their users while maintaining privacy and trust.
Here's a simple guide on how UID2 works for publishers:
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User Authentication:
- When a user logs into your website using their email address, the first step is complete. UID2 uses this authenticated email to create a secure and privacy-compliant identifier.
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Email Encryption:
- The user's email is encrypted to ensure privacy. This encrypted email becomes the basis for generating a UID2 token.
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Token Generation:
- The encrypted email is converted into a UID2 token. This token is a standardized identifier that can be used across different platforms and publishers.
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Token Storage:
- The publisher needs to store the token returned by UID2 in its First Party Cookie storage.
Please follow UID2's implementation instruction to enjoy the potential uplift in performance.
Updated 2 months ago