Identity Solutions Integration

Unified ID 2.0 - Summary

Unified ID 2.0 (UID2) is a new, open-source framework designed to replace third-party cookies with a privacy-conscious, interoperable identity solution.

Key Benefits:

  • Privacy-First: UID2 respects user privacy by encrypting their email and giving them control over their data.
  • Interoperability: A standardized token that works across various platforms, making it easier for advertisers and publishers to collaborate.
  • Future-Proof: Designed to work in a world without third-party cookies, UID2 is a sustainable solution for user identification and targeting.

By implementing UID2, publishers can continue to deliver relevant and personalized experiences to their users while maintaining privacy and trust.

Here's a simple guide on how UID2 works for publishers:

  1. User Authentication:

    • When a user logs into your website using their email address, the first step is complete. UID2 uses this authenticated email to create a secure and privacy-compliant identifier.
  2. Email Encryption:

    • The user's email is encrypted to ensure privacy. This encrypted email becomes the basis for generating a UID2 token.
  3. Token Generation:

    • The encrypted email is converted into a UID2 token. This token is a standardized identifier that can be used across different platforms and publishers.
  4. Token Storage:

    • The publisher needs to store the token returned by UID2 in its First Party Cookie storage.

Please follow UID2's implementation instruction to enjoy the potential uplift in performance.