AMP Environment Support

AMP (Accelerated Mobile Pages) is an open-source initiative by Google designed to optimize web content for mobile devices, ensuring faster load times and improved user experiences. Primis supports AMP, enabling publishers to deliver video content efficiently within AMP-compliant environments.

Creating an AMP Placement

Navigate to the "All Placements" sub-menu item

Click On the "+Create New" Button
Chose AMP in inventory type

Fill the Placement Form
Click the "Create" Button
A new Placement Record will appear on the "All Placements" table after creation.

While AMP placements share the same core functionality as standard Primis placements, there are important differences to consider.
Due to the strict guidelines of the AMP framework, certain features, customization options, and integration methods are handled differently compared to regular placements.
The table below highlights the key differences between Standard and AMP placements to help you understand how they impact setup, flexibility, and performance.

Category	Standard Placement	AMP Placement
Tag Generation & Editing	Tags can be edited after creation.	Tags are fixed after creation; changes require a new placement.
Floating Video Player	Flexible floating options available.	Supports floating with predefined settings only.
Player Design	Wide range of templates and customization.	Limited templates optimized for speed and AMP standards.
Integration Method	Script tags, SDK, and other flexible options.	Specific AMP implementation required in both header and body.
Post-Launch Flexibility	High — settings and tags can be updated.	Low — requires a new placement for any changes.
Performance Optimization	Standard loading speeds based on content and network.	Optimized for instant loading and mobile-first performance.